Beautiful way to get the message across....

[bumpy]

[nashoi]

Can't say it did much for me bumpy, but thanks for the tip, as a result of following Youtubes suggestions down the side I am now a subscriber to Fitness - Beat the meat suit

[Loz]

I'm getting (even more) cynical in my old age. That missed me as well. Mind you, most of the 'shock' ads either miss the mark with me or make me laugh.

This one says to me, "if you are going to crash, make sure your wife and kids are wrapped firmly around you..."

[bumpy]

Kinda felt it was a 'beautiful' way of getting the message across rather than the usual shock, horror scare tactics, but maybe I've just been working in advertising too long! :-)

[Mick Mac]

I agree with you bumpy. Absolutely excellent. Like how the wife and child arms fit the shape of the seatbelt.

Certainly one that should work for dads, tugs at the conscience of men who drive too fast(or unforgivably dont wear a seatbelt).

[paragon]

Its also pretty cool that an ad for something like that won and advertising oscar in New York. It only cost ?60k or so to make and beat all the big brands. (I think, sure it was in the Metro the other day)

[katie1997]

bumpy Wrote:

-------------------------------------------------------

> Kinda felt it was a 'beautiful' way of getting the

> message across rather than the usual shock, horror

> scare tactics, but maybe I've just been working in

> advertising too long! :-)

bumpy - it was very poignant way of getting the message across for sure. It definitely held resonance with me. Thanks for posting it.