Re: Sweaty Betty - the final nail in the gentrification coffin?
Posted by Louisa
24 May, 2016 15:08
> Having only read part of this thread (lunch break
> nearly up!) and realising that most of you have
> prob moved on weeks ago (need to venture to the
> lounge more often).
> I just out of interest wonder about the Sweaty
> Betty/ Space Nk thing. If one is against Sweaty
> Betty as it attracts the coffee drinking, sun
> glass, pram pushing whatever else the description
> was then how is the targeted demographics any
> different for Space NK? Genuine question, please
> explain (not that you have to obv Lou, but as a
> fellow space nk lover I am genuinely interested).
> Having just returned from the Space NK on
> Liverpool St this morning, I genuinely wonder how
> a shop like that can be described as "serving the
> That argument seems flawed to me that is all, the
> chains of high end somewhat aspiring shops that
> are so detrimental to the community and our area,
> are indeed ok - if they are make up shops??? Or
> because it is a shop that you like?
> I fail to see how Space NK would serve the
> community in any other way than Sweaty whats her
> name would.
I am more than happy to take up your points midivydale. Thanks for responding and bringing this thread back on topic.
My concern with Sweaty Betty is that it is appealing to a niche market, as others have pointed out, it's a very lucrative market in colonised neighbourhoods such as ED. The yummies will be queuing up to waste money on outfits for their gym trips and that's upto them, Sweaty Betty are only taking advantage of that business opportunity. But it's not appealing to a wider clientele or demographic. My concern for LL is that the balance of useful shops for everyone against useful shops for a small proportion is the population is becoming unacceptable.
Now, on your point about Space NK, yes they are a higher end chain, but a beauty shop will always appeal to a large section of people across a wide socio demographic population. Even if it's just for a treat once in a while. I am of course partially biased as I have a thing for Body Shop, Lush and Space NK. I do however believe, that they would be a great addition to the area as they would give us somewhere to go that's more mainstream to buy gifts and treats for ourselves and friends. It would be well used, and it would bring the community together in a love of all things beauty. Two very different types of chain which will affect LL in different ways.