Creative Fashion Marketing & E-Commerce Manager
Location: Herne Hill, London
Salary: £36 – 38K + bonuses, full-time
Experience: Minimum 6 years
Industry: Fashion / Luxury / Sustainable Fashion
Are you passionate about fashion, digital marketing, and e-commerce growth?
Do you thrive in a small, creative, and agile business where your work makes a real impact? We are looking for a Fashion Marketing & E-Commerce Manager to take ownership of our marketing strategy, online presence, and sales growth for both Lowie and Miss PomPom—two brands that blend playful design, bold colours, and a commitment to sustainability.
About Lowie & Miss Pompom
Lowie is a contemporary, sustainable fashion brand with a strong focus on craftsmanship, ethical production, and colour-led style. Every piece is made with care and integrity, embracing responsible fashion without compromising on design.
Miss Pompom is a bold and playful knit accessories and cotton separates brand, known for its signature vibrant colours, geometric patterns, and contemporary aesthetics. It’s fashion with a sense of fun, joy, and individuality.
We’re looking for someone who understands and loves both brands, bringing their unique handwriting to life online while driving sales and growth.
Your Role:
Marketing Strategy & Planning:
- Design and implement a strategic marketing plan to grow both brands
- Align marketing efforts with business objectives, seasonal collections, and cultural trends
- Develop and execute high-impact campaigns that combine organic, paid and influencer-driven content
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Develop a report for sales activity through marketing actions
Social Media & Brand Storytelling:
- Manage and grow Instagram, create paid and organic content, for both brands
- Stay ahead of cultural trends & high-impact campaigns
- Write engaging, on-brand copy for different platforms
- Use Adobe Creative Suite or Canva to create marketing visuals when needed
- Have a strong visual eye and a deep understanding of both brands' handwriting to ensure brand consistency
E-Commerce & Website Optimisation:
- Manage product uploads (Shopify), website merchandising & UX for both brands
- Implement SEO & CRM strategies for growth-driven performance
- Ensure a seamless, high-end digital shopping experience
- Analyse Google Analytics to optimise performance and track key metrics
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Understanding of AI tools and willing to learn and use suitable platforms to enhance workflows and marketing efforts
Sales & Business Growth:
- Drive online revenue through data-driven decision-making
- Identify and implement promotional opportunities to maximise sales
- Own online trading strategy to increase conversions & AOV
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Coordinate product launches & retail events
Who You Are:
- Passionate about vibrant, bold fashion—you love our brands’ playful colours, prints, and ethical design ethos
- Self-motivated and sales-driven, focused on actionable strategies to drive revenue
- Have a strong visual eye and a deep understanding of both brands’ handwriting
- Value a sustainable lifestyle and appreciate ethical business practices
- Carry a positive, ‘can-do’ attitude, always looking for solutions and opportunities
- Thrive in a fast-paced, hands-on environment, rolling up your sleeves and getting things done
- Multi-skilled and adaptable, able to juggle various aspects of e-commerce, marketing, and content creation
- Responsible, accountable, and authentic—you take ownership of your work and drive results
- Bring a sense of fun and energy to our colourful, playful brands
- Strong copywriting skills with an eye for brand tone and storytelling
- Comfortable using Adobe Creative Suite or Canva for marketing visuals
- Ability to brief graphic designers effectively when needed
- Confident using Google Analytics to track website and campaign performance
- Knowledge of paid ads (Meta, Google, etc.) is a bonus
- Understanding of AI to improve efficiency and marketing strategies
What we offer:
- Flexible working available, but a majority in our Herne Hill studio is required
- A dynamic, creative, and collaborative work environment where your ideas matter
- Generous staff uniform allowance
- Full time role
- Beautiful store and creative office space, located in leafy Herne Hill/Dulwich
This is more than just a role—it’s an opportunity to own and shape two incredible brands’ digital success while making a positive impact. If you’re ready to lead and grow with us, we’d love to hear from you!
APPLY by sending us a 1 – 2 minute video to our Lowie Instagram account telling us why you would be the right fit for the job. Instagram: ilovelowie
