I would like to allay any concerns there may be that I am spamming! Like you, I am passionate about Dulwich with the fantastic range of shops and community spirit. As mum who has lived and worked in Dulwich, Herne Hill and now Forest Hill for the past 30 years, I chose to start Orca Local Dulwich as I wanted help local businesses and the community survive what is potentially the worst recession we have ever experienced. I?m sure you appreciate that I have to use various means to promote my business, and Facebook is just one of the many avenues that I am exploring in order to raise awareness for ORCA Local Dulwich, and the businesses on board so far. Initially I did this from my personal profile but being an exceedingly slow laborious process, a friend of mine suggested I find other potential Facebook participants to help grow the Facebook Group. This frees up my time allowing me to work on other spheres of Orca Local Dulwich for the benefit of the community and businesses, (unlike Coke I am unable to pay for expensive advertising or use models to promote the business!) Also there is nothing untoward about the way you were tracked down on Facebook. I simply searched groups related to Dulwich and invited them to join my group or fan page. In some cases I added friends of people with links to Dulwich. As I stated it is for the benefit of the community (yes a franchise, albeit a new one, that has already been endorsed and adopted by some local councils), and you can use the loyalty key card in other participating towns. I apologise if my desire to grow the awareness of Orca Local Dulwich through Facebook has raised a few eyebrows, but I am also grateful for the opportunity to reply to these concerns. I hope that you will now feel comfortable in supporting this local initiative which was launched by having a stall at the Dulwich Festival Fair in May, where over 300 people signed up for the loyalty key card, together with more local business expressing the desire to come on board. The feedback has been very positive, with most understanding that the scheme will benefit Dulwich shops and the community and could in some cases even prevent the closure of businesses and loss of jobs as suffered by many high streets around the country! I thank you for your support and appreciate all the help you can give to assist in spreading the word about Orca Local Dulwich. Jennifer