I thought it was slightly expensive too, but I really wanted to do something different for my little ones this year and queuing up for 45 minutes or longer to see Santa only for 3 minute chat and present is NOT fun! At least with this Grotto it seems the children will have different activities to do before they see Santa and get a present. I like that there is something for me too !...Mulled wine and mince pies always works! But above all else its LOCAL and just that little bit different. Anyway I think I will phone up just to make sure what the children actually get, as all in all it does seem it will be worth it....