Why is everything on line turning into the Daily Mail

[malumbu]

I generally ignore the advertising side bars and news top bars but almost everything I click on seems to want to take me to sensational stories and pictures. The Yahoo revamp has big glossy stories when I sign in, and rather than the unusual and occasionally informative articles that it used to show, this now appears much more like the Daily Mail with how atrocious modern life is, all the celeb nonsense and to quote the great bard John Cooper Clarke the kind of pornography that is clean.

I ignore it but it is getting visually annoying. Unlike Advanced Painters of Dulwich. Great to know if it just me that is bothered. I of course will write them a very strong letter!

[jaywalker]

This is a central question for me.

I guess the first time it really hit home was reading George Orwell's 'Coming Up for Air' - the 'legs!' headline. Certainly his best novel.

People seem to be entrained to buying this paper (and others like it) and taking it both literally and as important. Why do retailers think it appropriate to stock it despite what are often obviously inflammatory and stupid headlines?

Do tv soap operas instill a similar fascination? I think the likes of 'news 24' certainly does.

Clearly, this is quite a disturbing issue - all the questions raised by Adorno are quickly coming home to roost.

[BrandNewGuy]

Clickbait is the bane of the online world. The dirty truth is that online media owners don't know what does and doesn't work when it comes to online advertising, so they use clickbait to rack up massive page views, which they then desperately try to sell to whoever will buy, regardless of approriateness to the brand. Just look the The Independent ? a gracious almost boring newspaper turned into a ghastly garish superficial sewer.

[malumbu]

Clickbait - I like that term. I understand that they need revenue but it just seems to be more in your face. Occasionally I get snared by a 'what amazing photos' where I foolishly go to the site only to find that the images are all on separate pages and each one tries to lure you onto another site including guarantees of rapid weight loss.

The Yahooamil page is really peeing me off as there is an in your face pic of a glamorous celeb with a secret or whatever where they used to have a smaller top banner with waht were occasionally interesting news pieces rather than glossy gossip.

Does Gmail Hotmail etc do similar?

[Sue]

malumbu Wrote:

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> Does Gmail Hotmail etc do similar?

Gmail doesn't have advertising at all.

AOL does.

[*Bob*]

Malumbu - it you're really tired of seeing all this clickbait nonsense, I have one weird trick that I guarantee will make them go away.