Little Life backpack toddler reins warning

[Fi from West Dulwich]

KEEP meaning to post about this but get side tracked by mountaineering toddler. We bought some of these, as sold in JoJo MB, with an adorable ladybird backpack, intended I think in PC bid to disguise fact that they are indeed reins. Lovely idea but as the harness point is one attachment at the back of the neck, on the backpack, a) they are much harder to use to get any real control over your child when they are making a bid for the road than the two point traditional harness, and b), more worryingly, if your child turns the cord readily wraps around their neck. This isn't great clearly, but if they then slipped I think it would be really dangerous. No such drama befell O in his one outing in them, but we were so unimpressed when he simply turned towards us and got the strap around his neck that we took them straight back. JJMB were very good about it, although surprisingly they did say was a bestseller and that this problem had never been reported by anyone else, but I was seriously unimpressed by the design and would not recommend them. We have since bought the old style harness for a fraction of the price and it is much better, simpler and more effective.