Electric 'wood' burner fire

[SLad]

For various reasons including using the fire first thing in the morning on week days when we will not light a real fire, I am considering installing an electric wood burner fire like a Yeomans. It's to supplement underfloor heating which is lovely to walk on but doesn't quite take the chill out of the room on very cold mornings.

Does anyone have one and can help me with any pros or cons please? At the moment, the only cons I can think of is my inherent snobbiness at having an electric fire in my house (we have a real open fire in the living room) and, perhaps, high running costs.