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The Science of Sin: Why We Do the Things We Know We Shouldn't. Weds 24/07, 11:30am @ED Picturehouse


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If we know we shouldn?t do something, for the sake of our health, our pockets or our reputation, why is it often so very hard to do the right thing? Neurobiologist Jack Lewis looks at what neuroscience can tell us about why humans are so prone to the innate temptations that ancient religious thinkers described as the seven deadly sins.


Dr Jack Lewis is a neurobiologist and television presenter. His TV career kicked off in 2008 as a presenter on the BBC series People Watchers, which involved roaming the streets of London conducting secretly filmed social psychology experiments on unsuspecting members of the public. He went on to make regular appearances as an expert on ITV's This Morning, and presented Discovery Science?s The Tech Show, the ITV series How to Get More Sex. He hosts the Geek Chic Weird Science podcast and his brain blog www.drjack.co.uk recently celebrated its 8th birthday.


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Babble Talks are daytime TED-style talks for parents, not about parenting. For parents and carers with babies under 1 year old.

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    • But all those examples sell a wide variety of things,  and mostly they are well spread out along Lordship Lane. These two shops both sell one very specific thing, albeit in different flavours, and are just across the road from each other. I don't think you can compare the distribution of shops in Roman times to the distribution of shops in Lordship Lane in the twenty first century. Well, you can, but it doesn't feel very appropriate. Haa anybody asked the first shop how they feel? Are they happy about the "healthy competition" ?
    • ED is included in the 17 August closure set (or just possibly 15 August, depending on which part of the page you trust more) listed at https://metro.co.uk/2025/07/25/full-list-25-poundland-stores-confirmed-close-august-23753048/. Here incidentally are some snippets from their annual reports, at https://find-and-update.company-information.service.gov.uk/company/02495645/filing-history. 2022: " during the period we opened 41 stores and closed 43 loss-making/under-performing stores.  At the period-end we were trading from 821 stores in the UK, IoM and ROI. ... "We renogotiated 82 leases in the year, saving on average 45% versus the prior lease agreement..." 2023: "We also continued to improve our market footprint through sourcing better store locations, opening 53 and closing 51 stores during the year." 2024:  "The ex-Wilco stores acquired in the prior year have formed a core part of this strategy to expand our store network.  We favour quality over quantity and during the period we opened 84 stores and closed 71 loss-making/under-performing ones."
    • Ha! After I posted this, I thought of lots more examples. Screwfix and the hardware store? Mrs Robinson and Jumping Bean? Chemists, plant shops, hairdressers...  the list goes on... it's good to have healthy competition  Ooooh! Two cheese shops
    • You've got a point.  Thinking Leyland and Screwfix too but this felt different.
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