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Parents required for Focus Group

jkb

By jkb
in The Family Room Discussion

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jkb

jkb

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Parents required for Focus Group


I am conducting research on behalf of a local mum who is launching a new food product and am looking for parents who would be prepared to participate in a focus group.


The research will consist of a 90 minute informal session with 5 - 6 participants.


The session will be run by an independent researcher and will allow parents to give feedback on the product branding and packaging concepts.


In return for your time, you will receive ?15 cash.


We will of course provide lovely coffee, tea and pastries?.


If you are interested in helping, you must meet the following criteria:


1. Have at least two children between the ages of 4 and 11

2. At least one of your children must be age 7+

3. Purchase or have purchased in the past 2 months, at least 2 of the following foods products:


- Children's smoothies

- Children's yogurts (frubes, munch bunch, petit filous or similar)

- Cheese strings, cheds, baby bell cheese

- Ready made Pizza (for adults or children)

- Fresh or frozen ready meals (for adults or children)

- Cheerios or similar cereal for children

- Kiddylicious snacks

- Fruit flakes, fruit peelers, school bars or similar

- Nature Valley bars

- Harvest bars

- Cadbury Brunch Bars

- Pom Bear crisps

- Walkers Stars

- The Natural Confectionary Company products


The focus group sessions will be held during the day on Friday 1st February in East Dulwich (in a place where parking is easy and free). There will be two separate sessions for participants to choose from; 9.30am - 11.00am or 11.30am - 1pm.


If you would like to be involved please PM me, telling me the age of your children and which session you would be available to attend.


Thanks for taking the time to read this post and please forward it to any parents you feel might be interested.


Julia

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