When does a family run business become a chain?

[Moovart]

..... thinking about the discussion about Chango.  Their "About us" blurb on the website says started by one Argentina guy.  So if one person has a successful business and goes on to open a number of shops when do they go from a supported successful "family" business to a less liked "chain"?  

[Sue]

5 minutes ago, Moovart said:

..... thinking about the discussion about Chango.  Their "About us" blurb on the website says started by one Argentina guy.  So if one person has a successful business and goes on to open a number of shops when do they go from a supported successful "family" business to a less liked "chain"?  

Fair enough point, but does that not in a way make it even worse if they open a shop almost directly  opposite another "family" business selling exactly the same type of products?