Help make the Horniman an even more welcoming and inspiring place for everyone.

[anatomy_london]

We’re working with the Horniman Museum & Gardens on a new campaign and we’d love your thoughts on some messaging ideas. It only takes 5 minutes, and 25 participants will win free family tickets to the Aquarium or an exhibition. 

 

We really appreciate your thoughts and support.

 

Fill out the survey: https://4xzzej6m9gv.typeform.com/horniman

 

Edited October 29 by anatomy_london

[Sue]

You need to make the survey a link, via the link icon at the top when you are writing your post.

[anatomy_london]

Thanks for your help, Sue! We've updated this now. Hope it works okay.

[jazzer]

Anyone done the survey, any thoughts on the wording of the descriptors they used? 

Let me start with Inappropriate. 

[just_browsing]

So I had to do the survey to understand what the concern was and I still don't know! I thought the campaign phrasings were largely ok, while the descriptors leaned oddly to the negative but left out more meaningful emotions like 'intrigued' maybe. 

Very interested to know what was inappropriate?

[Sue]

Sorry,  but I thought this survey was totally bizarre.

Does whoever put it together have any experience at all in this field?

How did they come to choose the answer options? 

Wouldn't they have been better having the focus group first, to gather thoughts on what to include in the survey?

As noted above, virtually all the possible responses are negative, apart from "happiness", which seems a strange approach to say the least.

Edited October 29 by Sue

[beansprout]

1 hour ago, jazzer said:

Anyone done the survey, any thoughts on the wording of the descriptors they used? 

Let me start with Inappropriate. 

Yea, just completed it.. thought it was well, strange.. not to sure what they were hoping to achieve.. limited to only one answer.. umm

[Castleton]

Yes, fear and disgust were odd 

[beansprout]

To be honest, thought wording totally odd.. wonder if they know it has been posted or maybe a student testing ? 
 

[KalamityKel]

Out of interest, what exactly is the "campaign" and what is the relationship between anatomy and the Horniman? 

[beansprout]

Sadly, think it might be a scam.. more fool me for filling it out… lol at it, click on name.. joined what 5 hours ago… 

what has happened to the forum?

[NewWave]

Seems odd to say the least..

[Sue]

 

 

https://anatomylondon.com/

Edited October 29 by Sue
Typo

[ianr]

[superseded]

Edited October 29 by ianr

[Sue]

10 minutes ago, beansprout said:

Sadly, think it might be a scam.. more fool me for filling it out… lol at it, click on name.. joined what 5 hours ago… 

what has happened to the forum?

It doesn't appear to be a scam?

1 minute ago, ianr said:

Easily found: https://anatomylondon.com/

Snap!

[beansprout]

Well then a very badly worded survey and why only allow people one choice per question? Strange choices of answers too..

My estimation of Horniman has gone right down if they have paid for this survey..

[Sue]

1 hour ago, beansprout said:

Well then a very badly worded survey and why only allow people one choice per question? Strange choices of answers too..

My estimation of Horniman has gone right down if they have paid for this survey..

The one answer allowed  per question is possibly  understandable, to make the next stage in their research easier.

The actual list  of possible answers isn't.

I would be interested to know why this company was chosen to work on this campaign, and on what grounds,  and whether any other companies were considered.

Maybe the OP could comment on the reasons for the  wording of the survey?

TBH it doesn't fill one with confidence if they don't even check that their  links work when posting on a public forum under their company's real name.

Maybe they are a newbie or someone doing work experience? If so, shouldn't someone more senior have run their eye over the survey before it went live?

Very sorry if that sounds harsh. The actual ideas for the campaign are fine, and  different skills are involved for that, which might explain things to some extent.

Edited October 30 by Sue

[beansprout]

22 minutes ago, Sue said:

The one answer allowed  per question is possibly  understandable, to make the next stage in their research easier.

The actual list  of possible answers isn't.

I would be interested to know why this company was chosen to work on this campaign, and on what grounds,  and whether any other companies were considered.

Maybe the OP could comment on the reasons for the  wording of the survey?

TBH it doesn't fill one with confidence if they don't even check that their  links work when posting on a public forum under their company's real name.

Maybe they are a newbie or someone doing work experience? If so, shouldn't someone more senior have run their eye over the survey before it went live?

Very sorry if that sounds harsh. The actual ideas for the campaign are fine, and  different skills are involved for that, which might explain things to some extent.

Actually, you have just made me think about something which duurrr should have thought of earlier.. To be lenient here, I think English is not the person first language which is the only logical explanation for strange responses.. maybe even googled 

[Sue]

46 minutes ago, beansprout said:

Actually, you have just made me think about something which duurrr should have thought of earlier.. To be lenient here, I think English is not the person first language which is the only logical explanation for strange responses.. maybe even googled 

I think that's highly unlikely.

[beansprout]

Ok.. so what is your take then? Did you fill out strange survey?

[ianr]

In fairness, I think the complaints about being limited to one answer are unjustified. Clearly above the column of choices I see the text "Choose as many as you like", and the page does permit that.

[Sue]

40 minutes ago, beansprout said:

Ok.. so what is your take then? Did you fill out strange survey?

Yes I did, in case that wasn't clear from my posts above.

What reasons do you have for thinking that English was  not the first language of the person who put the survey together?

(And even if it wasn't, how  would that  be relevant unless it made the questions hard to understand?)

I don't think the issues with the survey stem from a language problem. 

I think, though I may be wrong, that they stem from an unfamiliarity with survey methodology, and not properly thinking the process through.

14 minutes ago, ianr said:

In fairness, I think the complaints about being limited to one answer are unjustified. Clearly above the column of choices I see the text "Choose as many as you like", and the page does permit that.

Yes you are right, I missed that because in each case I could only find one possible answer I could give, but that of course doesn't mean I couldn't have given more.

Edited October 30 by Sue

[beansprout]

I tried to do 2/3 and would not  let me - so no choice but to choose one.

Personally I thought the words for choice were strange but that is my own opinion.

 

[Sue]

1 hour ago, beansprout said:

I tried to do 2/3 and would not  let me - so no choice but to choose one.

Personally I thought the words for choice were strange but that is my own opinion.

 

Yes, the choice of  words was  strange, but so far as I could see  they were correct English? 

[Sue]

I've just had an email from Anatomy about this, with another follow up survey asking for opinions on three different possible campaigns.

The email says "We’d love you to take a short follow-up survey to share your thoughts on the visual concepts for our new campaign." 

Anybody else?

They clearly haven't listened to any of the feedback on here, because they are still asking how proposed publicity posters (I presume) make you feel by giving a variety of options  using mainly negative words like "fear" and "disgust".

There is no "other" option so that you could suggest things like "excitement" (not that any of them did make me feel excited).

Even the children in the pictures don't look very happy. One of them is clutching a tree trunk that has fairy lights wound round it (they aren't even on) .

One of the posters  has the line "it's in our nature" for a campaign aimed at introducing children to nature, which basically makes no sense in that context (in my opinion)  because it's a different use of "nature" .  Maybe someone thought it was a clever pun, but it isn't (in my opinion).

Some of the other wording was quite meaningless, though I can't now remember what. Something about "together".

You have to say which of the three possible approaches you like best. There is no option for "none", so in my case it was which one I disliked least.

They ask if you have children of various ages, completely ignoring grandparents or carers of children.

I don't know how this company came to be chosen, but I can only assume because it is relatively local.

I think the Horniman would have done better to have had a competition for local schoolchildren to come up with ideas and posters for this project/campaign/initiative/whatever it is.

It would have been win win all round and would have been really good publicity for the Horniman. I should think the local schools and local press would have loved it.

Edited 22 hours ago by Sue
Adding info