David Peckham

They've made an offer to meet the owner. What do you want? Jam on it? Mounting what amounts to a witch-hunt within 48 hours of first posting is a massive overreaction. Tacitly suggesting a boycott, employing multiple social and print media channels and calls to get MPs and the police involved are totally unwarranted. You could do huge damage to a business which has taken nearly a decade to build up. I think you owe it to the owner to listen to what they have to say.

Wouldn't it be better to give them the time to explain? It seems highly unlikely that a vegan bakery, which names its range after 'strong women' is at the vanguard of the far-right. It's a business that has grown over almost ten years in Deptford, one of the most diverse areas of southeast London, without causing offence. I'm not a Greek speaker, and I have no dog in the fight, but by dismissing their replies, and taking to as many media channels as possible, you're guilty of the gaslighting that you accuse them of.