From one of the many young families here in ED, the problem of going to the cinema isn't so much distance (we go to Peckhamplex or Greenwich Picturehouse) but more the issue of getting childcare. If you could somehow have a creche attached (which perhaps ran independently as well, which is well needed) or indeed a mini kids cinema creche e.g. you could leave them to watch a film whilst parents watched another one, I think you would be on to even more of a winner. The other thing ED is missing is a regular live music/comedy venue. The Hideaway in Streathham does well, one would be brilliant in ED. Maybe a venue that included all of these things depending on time of day and day of week. Paradiso used to run films above the Mag but they seem to have stopped so maybe that's a business case you want to study for the feasibility of actually making money. Also look at how the Tivoli independent cinema in Wimborne, Dorset did it. They are a huge success story, a brilliant local theatre rescued from the brink. Good luck. can we all come to the opening??? ;o)