BRilliant, this year's ignobel pyschology prize http://onlinelibrary.wiley.com/doi/10.1111/j.2044-8295.2012.02114.x/full ?Beauty is in the eye of the beer holder? they had me at "This research examines the role of alcohol consumption on self-perceived attractiveness" And I'm sure quids will appreciate the: PROBABILITY PRIZE: Bert Tolkamp [uK, the NETHERLANDS], Marie Haskell [uK], Fritha Langford [uK, CANADA], David Roberts [uK], and Colin Morgan [uK], for making two related discoveries: First, that the longer a cow has been lying down, the more likely that cow will soon stand up; and Second, that once a cow stands up, you cannot easily predict how soon that cow will lie down again.