If you know the layout of the Chequers estate, it is clearly unfeasible and logistically complex to project images onto the facade of the main building. Unless you are the military or something.
Reminds me of those two (middle-aged?) guys who used to drive around here in a vintage van with huge speakers on the back blasting reggae or something, must be years ago.
Was there any attempt by the gym/provider to harvest requirements/opinions/preferences from the gym-using cohort before the detail of these works were commissioned, to ensure they're a pertinent fit for the gym-using community at that location?