They will not be getting involved for altruistic reasons - any money they put in, they'll expect a return on. I presume they're looking to buy in relatively cheaply and do a deal with Straumur to take the club off their hands. They would stabilise finances but also run the club on a conservative basis - Blues made profits in nearly every year that they owned the club. I suspect they would also try and find other investors at the club, something they stated that they wanted to do at Birmingham but didn't achieve (probably because they wanted the money but were not prepared to relinquish power - even when Carson Yeung bought his initial 29.9% stake he did not get representation on the board) - this should be easier to do at West Ham. Having taken Birmingham to the Premier League they didn't do enough to keep them there. Both Trevor Francis and Steve Bruce have implied that there is a lot that could be said about their times managing the club - it's believed players were bought by Sullivan without consulting the manager. Sullivan was also the subject of the same City of London Police enquiry that ended with Peter Storrie being charged (the common factor being the agent Willie Mackay ) and there are rumours of a couple of trashed laptops following their departure from St Andrews. Eventually they fell out with the fans over a number of issues, but season ticket pricing was one of the main ones - they would reduce match prices so that by the end of the season it would have been cheaper to pay match by match rather than up front. As a result, people have stayed away. Having said that, without them buying the club out of administration, there was a serious possibility that the club could have disappeared altogether; they invested in both the playing staff and infra-structure. But I'd still be wary (especially of Sullivan).