Interesting use of music video

[SeanMacGabhann]

This is a bit interesting - if you like the group and the concept around the album so much the better, but even so

Launching the website below asks for an address and then builds the music video around it

Chrome users only (no Internet Explorer, Firefox, or anything else)

Arcade Fire evolve music video

It';s not life-changing but it's an interesting mesh of technology nevertheless

[Jah Lush]

Cool. I enjoyed that. Very clover. Nice tune too.

[tg899]

love arcade fire! im off to see them at the o2 december the 1st

[SeanMacGabhann]

the video doesn't really show it's colours until a couple of minutes in but by the time the triple-rotation starts it's a bit of "oooh!"

I'm surprised more peolpe haven't commented - on other sites it's causing a bit of interest - a few articles in the national papers as well