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Waiting


Annette Curtain

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No, agree *Bob* that's true.


But to console myself I have my eye on this as a stocking filler.


http://www.lordsofnottinghill.co.uk/media/catalog/product/cache/1/image/331x331/5e06319eda06f020e43594a9c230972d/m/i/miele_inflator_connection_5858300.jpg

[quote name=Key Information :

Miele Inflator Connection - 5858300

Inflator connection for inflating balloons' date=' air mattresses, etc

Part Number: 5858300]



NETTE:-$

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Salsaboy Wrote:

-------------------------------------------------------

> Bugger the hoover, has IT arrived yet?


Oh dear salsaboy


Hoover is a brand, do you mean "Bugger the vacuuming"


( if i'm a little testy please forgive )


I may be projecting my anti-Orange-fever onto you.


I mean in this vacuous world of flimsy & meaninglessness instant gratification, I find even I am loosing patience in my anticipated-pretty-thing-in-a-box-being-delivered type of joy.


( not to mention CUSTOMERS )


WHERE'S THE FAKK IS MY FAKKIN PHONE "ORANGE"


WHERE'S THE FAKK IS MY FAKKIN PHONE


WHERE'S THE FAKK IS MY FAKKIN PHONE


WHERE'S THE FAKK IS MY FAKKIN PHONE



NETTE:X

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The figure of speech is called metonymy - when something is not described as itself, but by a thing closely associated with it.


Hence you don't have to be after 'fish' to go 'fishing'.


When trademarks are involved it often is as a result of a product becoming so widespread, that it becomes a generic name for the product rather than it's source.


When the trademark achieves this, it becomes an 'eponym'.


Hence 'searching' is called 'googling', and 'vacuum cleaning' is called 'hoovering': this is using an eponym metonymically..


Most marketers spend their career trying to drive trademarks and brands down the road from distinctive to generic, because it shows they've won the battle of public awareness. It's somewhat ironic that in doing so, they lose control of the trademark...

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