Lego Ninjago (feminist rant about)

[scareyt]

Hi all, I now live in a Ninjago-obsessed house and the almost total lack of girls in this imaginary world really bothers me. So I wrote a letter to the people behind it - published here if anyone want to read and/or share it. Thanks!

https://medium.com/@Sarahjflip/dear-dan-and-kevin-an-open-letter-to-the-hageman-brothers-writers-of-the-lego-ninjag-series-839b76e84be9?source=tw-2273c7ec3be9-1444298290429

[Convex]

lovely! and not at all ranty.

[missse22]

As a female martial artist and mum to 2 Ninjago obsessed boys, I LOVE this letter!!! Go you!!!

[paz1]

This is a great letter! You are so right.

We are also a Ninjago-obsessed house and I have long thought the same thing.

The people..... should take note and bring on the girls.

[redjam]

Fab letter, well done you. It drives me nuts that kids' toys and TV programmes are still so woefully, unimaginatively, depressingly gender-biased. STILL!!!

Come back and let us know if you get a response?

[mrs.lotte]

I love your letter - can you please write one to Marvel where again female characters are the love interest or mother to the protagonist and whose token female superheroes all have mandatory visible cleavage and massive boobs grrrrr

[scareyt]

I can feel many more letters bubbling up to the surface.... Do they not realise that

girls loved Frozen so passionately because it was actually genuinely about girls, doing stuff, in their own story? There is a proven market for it!!

[scareyt]

Oh dear Lego. One of my new nerdy Lego fan pals on Twitter just sent me this, from a new Lego range, launched today. Sometimes I feel like the world is spinning backwards.

[scareyt]

And thank you everyone for your encouragement! It's so good to not feel alone with these frustrations. :-)

[mima08]

Great post - have shared in Social media, too - I think it's such an important topic!

[jane100]

I too have written to Lego asking why females are so under-represented. My son and daughters love Lego but the lack of female characters is depressing. Mine like Chima but there are only a few females, and they are hard to find in the kits unless you buy the mega-expensive ones.

I had to order a load of female figures off Ebay to balance our lego collection out! It's a big irritation to me. The reply I got from Lego was unsatisfactory, but I guess the more if us that complain the better.

Lego's stock response is 'but we have produced Lego Friends!' So, basically the girls have been allocated their own lego world, so they don't have to bother with all that other exciting ninja adventure stuff......