Decent article about Brewdog, Craft Beer and modern business practice

[titch juicy]

http://www.theguardian.com/lifeandstyle/2016/mar/24/the-aggressive-outrageous-infuriating-and-ingenious-rise-of-brewdog

[Jeremy]

Those guys are very, very smart operators.

Yes it's a bit lame pretending to be edgy/rebellious/cool when they've become so big. But nevertheless they're masters of publicity. The beer's not the best around, but it is decent... and you can buy it EVERYWHERE.

[Seabag]

Agree Jeremy

I'm buying the book too, I aspire to be as good at the age as those guys at 5.5million net

It's a strong article, got me all puffed up and blowing "yes arse'oles, but quality one"

[????]

Good on them......it's still only a bit better than lager though.

[Seabag]

???? Wrote:

-------------------------------------------------------

> Good on them......it's still only a bit better

> than lager though.

Exactly ????'s

It's only beer, whatever the fac they do to it. I'd loved to have come up with the bottle stuffed squirrel thing, hilarious and I'm jealous . Oh and the tank driving is quite fun, I may do that on July 4th

But the buzz created, oh it's pure 'customer engagement' gold