Surely the whole "is it a chain/isn't it a chain" is a bit of a red herring. Some chains are multinational conglomerates exploiting poorly paid workers in the Far East to sell low quality t-shirts at very cheap prices. Others aren't. Frankly I couldn't give a toss whether the store I purchase things from is privately/publicly owned, has 1,2 or 300 branches or anything else. If it sells stuff I like at prices I can afford and doesn't (as far as I am aware) overly exploit its workers then it's fine by me. And let's not even start on the debate about when a worker is "exploited". Whether White Stuff fits the bill or not I don't know but I'll be having a look because, to be honest, I've not found anywhere else in ED that sells decent quality mens' clothes. And, incidentally, to describe a chain which is entirely UK based apart from 2 stores in French ski resorts as a multinational seems a little off the mark to me.