Not sure what research has been done by flatforsale, but the hospice website clearly endorses the christmas tree sale, confirming that money from each sale goes to the charity http://www.stchristophers.org.uk/news/christmas-tree-aid-donations-to-st-christophers-hospice. I got my tree from there, and as I am very near, one of the guys carried it to my door then and there, great servicee and a good tree.