New John Lewis advert

[The Nappy Lady]

Has anyone else seen this - the one with the baby growing up through to being a Grandmother - and if so did it do to you what it did to me (wobbly bottom lip)!

Damn I'm such a girl.

Brilliant bit of work, best advert I've seen in ages.

M

[sillywoman]

Yes, it's been on you tube (though a slightly different version - before cropping I guess?) for a little while & was the subject of a mumsnet thread. I watched it a few times about a week ago or longer and now I have the song constantly going round in my head. Yes it made me quite teary too Molly. I cry so easily since having kids - it's quite annoying sometimes.

Luuuuurverly ad' though.

[The Nappy Lady]

Thank goodness for that. Never thought becoming a Mum would leave me so emotional on a permanent basis!

[monniemae]

are you kidding? It's put me off shopping there for life. Offensive reductive twaddle.

[The Nappy Lady]

Why offensive? There are plenty of things in life I find offensive, but not an advert about growing up, and becoming an adult/wife/mother/grandmother...and and a working woman, at least gives that impression at one point in it.

[Ruth_Baldock]

That advert has me in tears every time. I cry at everything nowadays though (Monday's episode of Glee was a particular sobfest. THE SHAME!)

[ryedalema]

I cry at anything that involves an 'I'm proud of you' moment - so soap opera weddings, parents' evenings (on TV) - Supernanny is a bad one too.

I'd like to say it was new baby related, but my Mum was exactly the same.

Sooo sappy :-$.

[Saila]

http://www.youtube.com/watch?v=0f3j9l968_Y

in case anyone missed it

;)

[littleEDfamily]

I do like that song, But I really liked their Xmas campaign with the remix of 'Sweet Child of Mine'.

[Smiler]

I like the ad and song too.

[ClaireinSE22]

Darn it! Hate to be manipulated by dastardly advertising types but gotta hand it to 'em - it's beautifully done and they clearly know their target market coz I was welling up by the time we got to the birthday cake. Mind you, tears come to my eyes every time the stars turn into blossom on I.T.N.G. Definately gravidity related in my case - pre-baby I sat dry eyed through Schindler's List, It's a Wonderful Life, Dumbo - you name it. Thank god it wasn't an ad. for Tesco - how bad would we feel then?

Oh - I think it wears off tho. Polled my own mum about this ad. and she replied "yes I've seen it, makes me puke". That's lovely, grandma.

[The Nappy Lady]

Ha, Claire, that is very funny re your Mum - my Mum was visiting earlier this week and I showed it to her and she welled up (at the grand age of 81) just like I did....I guess maybe you have a better chance than me of it wearing off by the sound of it.

Whichever ad agency they are using, they are doing a good job for them I reckon.

M

[littleEDfamily]

I actually watched a whole documentary about John Lewis at Christmas time (I'll watch anything), which included them showing the creative process they went through with the ad agency to get the Xmas ad right. It was a small agency. I wish I could remember the name. Their (John Lewis') branding guy seemed very very good. We are good little consumers aren't we!!!

[The Nappy Lady]

Was that the one with the baby with the lovely curl on top of her head? If so they live in Peckham and used me for nappy advice!! See, I know all the celebs me.....(not!).

M

x

[nymom]

I like this advert too. As a matter of fact I was in John Lewis in Bluewater this week and they were playing it on the televisions for sale! It is very similar to an advert that aired in America three years ago for Mother's Day - basically the same premise so not sure if it is the same agency or someone really liked the idea!

[Pecanpie]

ClaireinSE22 know what you mean about hating to be manipulated, but somehow i dont mind when its by someone who sells such lovely cushions... i should probably worry about that,... but would probably get distracted from my worry buy surfing JL's kitchen furniture.... oh dear

[Polly D]

Love this ad. There was an article about it in the Guardian last week:

http://www.guardian.co.uk/media/2010/apr/30/women-love-john-lewis-ad

And re sobbing at everything, I found myself watching an episode of Airline last night (don't judge me) and sobbed my eyes out when a mum had to tell her 2 year-old son that they probably wouldn't be going on an aeroplane later on.

[Belle]

I cried at this week's Gray's Anatomy even though it was really quite corny. But that's why I love it!

[ClaireinSE22]

Cheers, Molly. Believe me you wouldn't be laughing if she was your Mum! (Joking, she's ace). 'Cause in the olden days John Lewis had a policy of no advertising and they also used to have a fantastic haberdashery department - I guess you have to move with the times. It's still a good place to pop in if you need the loo in the West End.

[lilolil]

My son is in the JL ad at the teen party!!! :))

[bumpy]

Ever had to resort to this....

http://www.campaignlive.co.uk/thework/news/1002337/McDonalds-sleeping-baby-TBWA-Chiat-Day/

[bumpy]

littleEDfamily - the agency is Adam & Eve and yes the John Lewis marketing guy is an amazing client - no I don't work for Adam & Eve or John Lewis but we have worked for them on ad shoots. :)

[bumpy]

Though this is a little close for comfort....

http://www.youtube.com/watch?v=tfE0By2C2V8&feature=player_embedded

[Belle]

Another side effect of the whole being a mum-hormonal thing is that anything at all to do with kids makes me cry - case in point, just cried when Gordon Brown brought his kids out after his resignation.

[Pickle]

Me too Belle. Mr Pickle was in fits of laughter thinking I was genuinely upset he had resigned, but actually it was the (surpringly cute) kids that did it!