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I agree that it is a sausage factory where all acts come out looking the same. A good case in point is Danyl from last year. A great audition, unique style, a 'cockiness' that all great performers have, then slowly all squeezed out of him. Absolutely the wrong show for him.


But just because it is the wrong show for some artists doesn't mean it is for all artists. For someone like Cher for example...it is the perfect show. And Jedward (whom I absolutely hate with a vengenace) now have a three album deal with Universal (go figure that one).


Leon Jackson who hated every aspect of how he was packaged after winning now does his own thing. Performing and writing the music he likes. Ironically they packaged him like a kind of Michael Buble but didn't promote his album very hard, even though imo it is the best album put out by any X Factor/ Pop Idol winner.


X Factor is what it is. It's looking for a 'pop' artist that can have chart hits, a chart that is determined mostly by young people with specific tastes. The charts have always been like that and there have always been Simon Cowell's packaging and marketing acts/ artists to fit that mould.

lol...take a break indeed....they are making the money from TV/ advertising and merchandising work (which Simon Cowell and Talkback have no claim over), not music - where as you rightly say there is 'payback' first.


To give you an idea...that includes;


A six figure deal with Rowntree's Randoms ads.

?250,000 from Nintendo's Chrismas ads.

Deals from I'm a Celeb and Talk Talk.


They are doing pretty well.

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