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The i


A new " paper for today " from the Independent


i have it here


i wish I didn't


i cant see the point


It's rubbish not very good & I can't see why they've bothered. In a market already covered by free papers of a similar quality, it doesn't make sense ( even at 20p )


News light & ad heavy


Am I missing something here ?


W**F

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Simon Kelner quoted as saying


""What it is targeting are the people who like the ethos of a quality paper but don't have the time or inclination to sit down and read it.""


which is one of the most profoundly depressing things I've read in a while. It's like something Chris Morris made up

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i picked it up on the bus last night, and liked it. It is, though, not as much as a laff as the 'Metro', nor is it anywhere near as good a read as the real Indy or Guardian for that matter. I can see it being pulled in about a year or so because I don't believe people, now used to free papers, will pay even 20p for it, even if it is a better quality read.
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