Surma - award ....

[Sue]

Did a search but can't find an existing thread solely about Surma.

In the April issue of SE22 magazine, Surma has a half page ad saying "Surma restaurant wins 'Best Indian restaurant in East Dulwich'!"

and 'Voted for by the registered users of the East Dulwich Forum'.

Now, Surma did once win that award, but (and I stand to be corrected) it was in something like 2006??

Yet the weasel word "wins" makes it sound like it was very recent ...

I think with each year that passes this gets more and more cheeky. Is it just me who thinks that this is not acceptable advertising content?

I also like their statement "We use only the highest possible ingredients." Does this mean from the highest shelf in their kitchen, or that the ingredients are all sourced from a mountain top somewhere? :))

[Jeremy]

I guess until there is another vote, their advertising is correct.

[Sue]

But "wins" ???

"Won" would be more accurate, surely?

[UncleBen]

Have to agree with Sue re winning. However, I think the issue is with the publisher accepting a known misleading advertising statement.

[edcam]

Why would/should the publisher of a two bit parish rag have to check the legal veracity of an ad which probably cost a few quid? Sue is rightly pointing out that this ain't right. Unless Surma have evidence to the contrary.

[TopTree]

Don?t use them --- comes to mind:

[UncleBen]

edcam Wrote:

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> Why would/should the publisher of a two bit parish

> rag have to check the legal veracity of an ad

> which probably cost a few quid? Sue is rightly

> pointing out that this ain't right. Unless Surma

> have evidence to the contrary.

Because the two bit parish rag is posted through doors of parishioners, and because the said rag ran the 'competition' in the first place.

[ianr]

It's called rolling news innit?

September 2011 is as far back as the online editions go. http://www.semagazines.co.uk/

[Peckhampam]

Tandoori nights have a very old Monica Ali article mentioning them, outside on their forecourt. I can't see that what Surma is doing is any different, and I think both are legitimate. it is up to the customer. If I see a restaurant using old awards/publicity etc., I will always wonder why.

[StraferJack]

" If I see a restaurant using old awards/publicity etc., I will always wonder why"

exactly

However - if it's not obvious the award is old?

Faded, dog-eared Monica Ali photocopy = obviously old (poss even has date on it?)

Present tense claim to be winners = sleight of hand

[Jeremy]

Why not just arrange another poll on the EDF? Not hard to do...

[ianr]

There was a shop in N London that I'm told had a virtually perpetual Closing Down Sale notice outside. To cognoscenti, it obviously wasn't, but that was something you had to learn from experience.

[Jeremy]

ianr Wrote:

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> There was a shop in N London that I'm told had a

> virtually perpetual Closing Down Sale notice

> outside.

There'a a suit shop round the corner to my office, which has a permanent closing down sale. It caused great amusement when the artists impression of the Crossrail station in 2015 featured the same shop, with the same "everything must go" sign in the window.

[a_m]

Sue

If you (or anyone else) feels strongly that this is misleading advertising, you can complain to the Advertising Standards Authority about it, here: http://www.asa.org.uk/Consumers/How-to-complain/Online-Form/Step1.

The ASA has rules which prevent misleading advertising and can take action when its rules are breached.

[Chillaxed]

My fave is Juz Lookin in Croydon - 75% off clearance sale for as long as I can remember. Not sure what a 'Crunching Out Sale' is.

[Sue]

a_m Wrote:

-------------------------------------------------------

> Sue

>

> If you (or anyone else) feels strongly that this

> is misleading advertising, you can complain to the

> Advertising Standards Authority about it, here:

> http://www.asa.org.uk/Consumers/How-to-complain/On

> line-Form/Step1.

>

> The ASA has rules which prevent misleading

> advertising and can take action when its rules are

> breached.

xxxxxx

Thanks, but I don't feel strongly enough about it to shop Surma to the ASA!

Not sure the ASA would be interested in a small ED curry house's ad though ....

I shall just avoid Surma - but I do anyway .....