Sue Posted April 9, 2013 Share Posted April 9, 2013 Did a search but can't find an existing thread solely about Surma.In the April issue of SE22 magazine, Surma has a half page ad saying "Surma restaurant wins 'Best Indian restaurant in East Dulwich'!"and 'Voted for by the registered users of the East Dulwich Forum'.Now, Surma did once win that award, but (and I stand to be corrected) it was in something like 2006??Yet the weasel word "wins" makes it sound like it was very recent ...I think with each year that passes this gets more and more cheeky. Is it just me who thinks that this is not acceptable advertising content?I also like their statement "We use only the highest possible ingredients." Does this mean from the highest shelf in their kitchen, or that the ingredients are all sourced from a mountain top somewhere? :)) Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/ Share on other sites More sharing options...
Jeremy Posted April 9, 2013 Share Posted April 9, 2013 I guess until there is another vote, their advertising is correct. Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633478 Share on other sites More sharing options...
Sue Posted April 9, 2013 Author Share Posted April 9, 2013 But "wins" ???"Won" would be more accurate, surely? Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633499 Share on other sites More sharing options...
UncleBen Posted April 9, 2013 Share Posted April 9, 2013 Have to agree with Sue re winning. However, I think the issue is with the publisher accepting a known misleading advertising statement. Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633526 Share on other sites More sharing options...
edcam Posted April 9, 2013 Share Posted April 9, 2013 Why would/should the publisher of a two bit parish rag have to check the legal veracity of an ad which probably cost a few quid? Sue is rightly pointing out that this ain't right. Unless Surma have evidence to the contrary. Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633611 Share on other sites More sharing options...
TopTree Posted April 9, 2013 Share Posted April 9, 2013 Don?t use them --- comes to mind: Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633616 Share on other sites More sharing options...
UncleBen Posted April 9, 2013 Share Posted April 9, 2013 edcam Wrote:-------------------------------------------------------> Why would/should the publisher of a two bit parish> rag have to check the legal veracity of an ad> which probably cost a few quid? Sue is rightly> pointing out that this ain't right. Unless Surma> have evidence to the contrary.Because the two bit parish rag is posted through doors of parishioners, and because the said rag ran the 'competition' in the first place. Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633617 Share on other sites More sharing options...
ianr Posted April 9, 2013 Share Posted April 9, 2013 It's called rolling news innit?September 2011 is as far back as the online editions go. http://www.semagazines.co.uk/ Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633629 Share on other sites More sharing options...
Peckhampam Posted April 10, 2013 Share Posted April 10, 2013 Tandoori nights have a very old Monica Ali article mentioning them, outside on their forecourt. I can't see that what Surma is doing is any different, and I think both are legitimate. it is up to the customer. If I see a restaurant using old awards/publicity etc., I will always wonder why. Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633650 Share on other sites More sharing options...
StraferJack Posted April 10, 2013 Share Posted April 10, 2013 " If I see a restaurant using old awards/publicity etc., I will always wonder why"exactlyHowever - if it's not obvious the award is old?Faded, dog-eared Monica Ali photocopy = obviously old (poss even has date on it?)Present tense claim to be winners = sleight of hand Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633655 Share on other sites More sharing options...
Jeremy Posted April 10, 2013 Share Posted April 10, 2013 Why not just arrange another poll on the EDF? Not hard to do... Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633684 Share on other sites More sharing options...
ianr Posted April 10, 2013 Share Posted April 10, 2013 There was a shop in N London that I'm told had a virtually perpetual Closing Down Sale notice outside. To cognoscenti, it obviously wasn't, but that was something you had to learn from experience. Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633685 Share on other sites More sharing options...
Jeremy Posted April 10, 2013 Share Posted April 10, 2013 ianr Wrote:-------------------------------------------------------> There was a shop in N London that I'm told had a> virtually perpetual Closing Down Sale notice> outside.There'a a suit shop round the corner to my office, which has a permanent closing down sale. It caused great amusement when the artists impression of the Crossrail station in 2015 featured the same shop, with the same "everything must go" sign in the window. Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633689 Share on other sites More sharing options...
a_m Posted April 10, 2013 Share Posted April 10, 2013 SueIf you (or anyone else) feels strongly that this is misleading advertising, you can complain to the Advertising Standards Authority about it, here: http://www.asa.org.uk/Consumers/How-to-complain/Online-Form/Step1.The ASA has rules which prevent misleading advertising and can take action when its rules are breached. Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633809 Share on other sites More sharing options...
Chillaxed Posted April 10, 2013 Share Posted April 10, 2013 My fave is Juz Lookin in Croydon - 75% off clearance sale for as long as I can remember. Not sure what a 'Crunching Out Sale' is. Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633826 Share on other sites More sharing options...
Sue Posted April 10, 2013 Author Share Posted April 10, 2013 a_m Wrote:-------------------------------------------------------> Sue> > If you (or anyone else) feels strongly that this> is misleading advertising, you can complain to the> Advertising Standards Authority about it, here:> http://www.asa.org.uk/Consumers/How-to-complain/On> line-Form/Step1.> > The ASA has rules which prevent misleading> advertising and can take action when its rules are> breached.xxxxxxThanks, but I don't feel strongly enough about it to shop Surma to the ASA!Not sure the ASA would be interested in a small ED curry house's ad though ....I shall just avoid Surma - but I do anyway ..... Link to comment https://www.eastdulwichforum.co.uk/topic/31073-surma-award/#findComment-633978 Share on other sites More sharing options...
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