Ha ha, now we're talking. CEO of my company made it into Birtspeak in Private Eye this issue with a sentence which more or less sums up how management consultancy has poisoned the language: "Last.FM adds a terrific interactive extension to all of our properties and also a huge step in CBS Corporation's overall strategy of expanding our reach online to transition from a content company into an audience company. We looked at a lot of companies to provide a base for CBS' investment in online reach, and found Last.FM to be poised at an inflection point balancing fast growth, a sticky community (there's that word again nero) and the opportunity for monetization that does not distract the user" Gaaaaaaaah!