I do admire the staff who have taken this action. As someone stated above, it's not an easy thing to do, especially when you're on a low wage. But, Picturehouse do pay some of the highest wages of any of the cinema chains. They are probably one of the fairer employers in a not very fair sector. That's not exactly a compliment, but why is everyone going after one of the better chains to highlight a sector wide issue (I understand why the staff are, but the cause celebre)? More generally, on the LLW - whilst it is outrageous that hard working people can no longer afford to live in London and have to be subsidised by the state - simply increasing some minimum wages alone will not fix it. Fundamentally housing and inequality are the issues. There is a lot more that could be done on both of these issues which would have more impact than paying Ritzy staff LLW. It's always going to be difficult to convince individual employers to pay more than their competitors, it has to be a sector wide, mandated intervention. Specifically in relation to the Ritzy (and I stand to be corrected on this), haven't they agreed to pay the equivalent of the LLW subject to staff meeting service standards? Not saying that's great, but it talks to the first point above.