There is a big difference between proper Italian pizza and 'american pizza' - which is an almost entirely different product. The type of pizzas Franco Manca produce are not particularly unhealthy, certainly better for you than anything you're likely to get in Dulwich Cafe and not unreasonably priced. FM use Sourdough for their pizza bases which is very nutritious. Lactic acids make the vitamins and minerals in the flour more available to the body by helping neutralise the phytates in flour that would interfere with their absorption. The acids slow down the rate at which glucose is released into the blood-stream and lower the bread's glycaemic index (GI), so it doesn't cause undesirable spikes in insulin A bit of dairy is good for you (lot's of protein, calcium and minerals) as long as you don't over do it.. and as previously mentioned they do offer a cheese free option. Processed meats aren't great I'll grant you, but you can go for one with plenty of veg and tomato. It's a far cry from your 'chedder crust BBQ' frozen pizza.