1. You'll be safe in the knowledge that a frilly cushion, a twee breadbin or a jar of jam for ?5 is never more than a few minutes away. 2. You can save yourself the pain of buying in Nunhead, Camberwell, Brockley and spending the next ten years twiddling your thumbs waiting for something.. anything.. to happen. 3. You will have the satisfaction of knowing that your moving to ED is helping to keep those all-important house prices on that ever-upward trend. 4. You can finally put to bed those foolish thoughts of being able to afford some nice to live which also has good transport links. 5. When people ask where you live, you can simply say 'Dulwich'. They'll never know. Against? You might win the lottery and then you'll have to move again.