LadyD, the problem with your 'campaign' is that in your opening post, you lump all drivers together - making no distinction between bad and good, talking simply about 'motorists sense of entitlement and prejudice towards cyclists'. There's no qualification. This immediately puts the backs up of anyone (ie, the majority) of people who don't purposefully drive like a tw@t. I don't even drive a car, but found it annoying. Even those car drivers who 'could' drive better don't do it out of a sense of entitlement and prejudice ffs! If you want to change perceptions and behaviour then I'm afraid irritating virtually every mind you hope to influence with one broad, antagonistic opener - is a complete non-starter.