Revised new - M&S planning application to replace Iceland..

[Undisputedtruth]

I hardly watch tv, Bob. How big is Iceland's advertising budget?

[the-e-dealer]

Do you ever say anything useful nob ?

[*Bob*]

Undisputedtruth Wrote:

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> I hardly watch tv, Bob. How big is Iceland's

> advertising budget?

Kerry Katona don't come cheap, UDT.

[Gidget]

It's the ex-Kerry Katona factor that coloured Iceland's reputation. Then they had Jason Donovan and a few slebs recreating a party. I admit I never went in to Iceland until about 12 years ago when I accompanied a friend. Then when I moved closer to one I kept wandering in and discovered some very reasonable purchases. I am very picky about what I buy though. In an ideal world there would be room for everyone.

[*Bob*]

the-e-dealer Wrote:

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> Do you ever say anything useful nob ?

You're right - I should spend my time better. What do you suggest? Spending my days getting my knickers in a knot about the council - and boring everyone to tears by pestering the local councillor over deeply trivial matters at every opportunity.

Your contribution is solid gold - I could learn a thing or two.

[Undisputedtruth]

*Bob* Wrote:

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> Kerry Katona don't come cheap, UDT.

Doesn't even come close to answering my question.

[Undisputedtruth]

"In fact we are exactly like Marks & Spencer - but with a quid off."

Guardian

Cool story.

[*Bob*]

Sorry UDT. Humour - my mistake.

I don't know the figures - someone here probably does.

But - let's take TV - forget about whether the adverts are posh-looking or not, the real money goes on buying the advertising slots. And Iceland is consistently one of the most 'remembered' brands at key sales time like Crimbo etc. Which means they spend a lot of money on getting a lot of people to see their adverts a lot of times.

M&S too, of course.

Indeed, both work very hard at attracting their target customer base: people who can't be arsed to cook properly, the only difference between the two being that one has more cash to spend than the other.

Two sides of a very similar coin.

[Undisputedtruth]

M&S advertising budget is ?160m according to their 2011 annual report.

[Undisputedtruth]

*Bob* Wrote:

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> Sorry UDT. Humour - my mistake.

>

>

> I don't know the figures - someone here probably

> does.

>

> But - let's take TV - forget about whether the

> adverts are posh-looking or not, the real money

> goes on buying the advertising slots. And Iceland

> is consistently one of the most 'remembered'

> brands at key sales time like Crimbo etc. Which

> means they spend a lot of money on getting a lot

> of people to see their adverts a lot of times.

>

> M&S too, of course.

>

> Indeed, both work very hard at attracting their

> target customer base: people who can't be arsed to

> cook properly, the only difference between the two

> being that one has more cash to spend than the

> other.

>

> Two sides of a very similar coin.

Sorry, not interested in your guesses or reckons. Where are your facts?

[Nicholas Spears]

While we're waiting for Bob to come back Undisputed truth, why don't you give us the facts about the following statement - not your guesses or reckons:

'I have more respect for Iceland shoppers than M&S as they're not influenced by huge advertising budgets.'

Because I reckon, and indeed guess, that you have reckoned or guessed that Iceland shoppers are not influenced by huge advertising budgets - not least because you hardly ever watch TV so were unaware of the fact that Iceland pays for massive advertising campaigns on prime time TV with well known faces.

But maybe you've done extensive research into Iceland shoppers, and know for a fact they are not influenced by those adverts you've never heard of. Actually, that must be the case - because if it wasn't you'd hardly attack others for not providing solid facts would you?

[Undisputedtruth]

I've already given the facts. What part of the M&S ?160m advertising budget you don't understand, NS?

The profits for Iceland was ?155.5m according to the Guardian.

Now it's highly unlikely Iceland matches the level of M&S advertising.

[showboat]

the-e-dealer Wrote:

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> Do you ever say anything useful nob ?

Wow, there's a highbrow argument and no mistake.

Pass the popcorn...this is getting good!

[Undisputedtruth]

The-e-dealer makes a good point on Bob though.

[*Bob*]

Posted at 4.29am?

Good grief.

[Alan Medic]

http://db3.stb.s-msn.com/i/02/2E6801235FAED9E65765A25997D67.jpg

[Masterblaster]

Creating more housing is a good thing. It is not the case that more housing of necessity increases pressure on parking, and to be honest, if parking is that bad, cycle, walk and ask zip car if there is any chance of a car club car being put in. The vast majority of residents of central London do not need a car.

[first mate]

Mssterblsster,

Well of course. You are slightly cherry picking on the points though. I think, in this very specific instance, there is a fairly strong case to be made that all considered there will be an increase in parking. There is little point looking at just one aspect of the application (in your case residential units) the thing has to be considered in its entirety.

[Otta]

Only just heard about this from my mum. Can't be bothered to read this whole thread, but my opinion is simple.

Does anyone actually NEED an M&S? The answer is NO.

Does anyone need and rely on Iceland and their cheap prices? The answer is YES.

Losing Iceland would be a real blow for those on lower incomes, and all so people could buy posh ready meals.

[Otta]

Oh, and to the moron who said ED used to be a "chavtown" and that Iceland shoppers are chavs by definition. Define chav for me.

[Undisputedtruth]

*Bob* Wrote:

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> Posted at 4.29am?

>

>

> Good grief.

Another useful post to the EDF! Perhaps life changing.

[the-e-dealer]

Nobody needs a particular shop unless you are referring to a chemists. We all need a variety of shops

[tallulah71]

Otta Wrote:

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> Only just heard about this from my mum. Can't be

> bothered to read this whole thread, but my opinion

> is simple.

>

> Does anyone actually NEED an M&S? The answer is

> NO.

>

> Does anyone need and rely on Iceland and their

> cheap prices? The answer is YES.

>

> Losing Iceland would be a real blow for those on

> lower incomes, and all so people could buy posh

> ready meals.

couldn't agree more Otta

[the-e-dealer]

Undisputedtruth Wrote:

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> *Bob* Wrote:

> --------------------------------------------------

> -----

> > Posted at 4.29am?

> >

> >

> > Good grief.

>

I think I'd like to nominate Nob to get the EDF Gold Award Nob being as useful as, well.. a Digital clock.

[tallulah71]

e-Dealer, can you speak words?