Olympics brand launch joke

[James]

I would get one too actually. Lol

[peckham_perkster]

I'm loving it, I would part with some money for one of those tees a ladies t-shirt mind you I don't need another bed t-shirt. I love how you've kept the 'TM' on it, nice.

Do it, do it, do it...;-)

[bawdy-nan]

I assume its private money because the logo is primarily a tool for making money and the olympics are only part funded by public money.

The olympic "brand" is heavily policed - that is, you can't just take advantage of the fact that you're a London business and start selling "lovely olympic pies", for example.

Everything that has a commercial potential around the olympics brand is controlled because it can be sold. Companies are licensed to use the logo in the same way companies are licensed to use Harry Potter or kids tv characters. Its a very big part of generating money to pay for the "thing" itself.

[Mark]

Having just sat through a LOCOG branding presentatiopn I can now see where they're going and I'm impressed, although I'm still not keen on the logo emblem. As someone said on the news last night it was a mistake to just release the emblem on it's own, not their full branding which has loads of potential and is actually quite exciting in it's possiblities.

[SeanMacGabhann]

I've held back on the whole logo debate as these things can often take time to sink in - and an astonishing bandwagon formed to condemn it which made me think it might be ok after all

Given the context (ie the logo design only - forget about the politics and debate about the wider Olympian ideals) I think it's alright. The fact that it has been so adaptable to so many who claim to despise it and can tailor it accordingly suggests that from a design perspective it's pretty neat

The other thing in it's favour is any comparison with other Olympic logos - most of them are pretty hideous. The Sydney one in particular is still poor after all this time

There was a 2 page pull out in the Guardian of all of the past logos which I can't find online but the official IOC page shows some horrors

The "original" London logo which everyone claims to prefer looks very.... bland and dull . IMO

[Asset]

I know the guy who designed the logo - he's had to leave his house as journos have been camped outside harrassing him!

[bawdy-nan]

His very very very big house?

[Asset]

not really, but in a v desirable area (to some, not ED)