I've shopped there a fair bit since they opened and found the staff to be generally helpful and friendly. It's a shame they got a reputation for being rude as you can't afford to get a bad reputation now that there is so much competition, although I do wonder that some people never use a store again after one bad experience (although I did the same with Oliver Bonas so maybe I shouldn't judge others!). Their take-away lasagne and quiches were great and I was partial to their goats cheese and beetroot salad. At one time, their cakes were excellent (if not particularly cheap). When they first opened, they sold the best ice cream in East Dulwich. I frequently had their 'two for the price of one' bread at the end of the day, which usually stayed fresh for a couple of days. As others have said, I just hope that what replaces them IS as improvement.