Thanks Jeremey, that's pretty clear description, although I still suspect that others would list different thing. Either way, I'm not sure what you describe constitutes 'youth culture'. I think there is a description of 'a look' in there, which could just as easily be described as mainstream men's fashion (I would say more for 30-40 year old men). The rise in 'street food' and beer is a phenomenon in it's own right. Lot's of peeps like burgers and beer and don't necessarily have beards, wear vintage etc. I don't particularly see the link with any of the above and working in digital media tbh -except in so far as there are a lot of 30-40 year old white men in those industries. I suspect that this is the reason that you don't hear a lot of people self identifying as 'hipsters' - because it isn't a coherent tribe in any real sense. But even accepting this definition of what makes a hipster, my main issue with all of this (and that article in particular), is that it's just some people feeling anger at other's tastes - an anger which is then justified through painfully contrived exposition about the seriousness, profundity and importance of previous fashion movements. The fact, is the hippies, the punks and rave kids, were all ridiculous in their own ways. "..but they look ridiculous, why don't they care!!"... why do you?