the DM are not stupid - they know that the under 45s would not be seen dead with a hard copy of their rag, but have tailored their site to appeal to the younger set - and IIRC, it has overtaken the New York Times in the online readership league now. The online version is heavy on paparazzi type gossip, the hard copy less so. Reading the online version is an entry point for the interweb generation & the brain dead grazers - before they know it, they are calling for abu whatever to be executed by hanging in trafalgar square, dole cheats to be castrated and massed bleating about leylaandi hedges. Dont do the Mail in any form - you will crave more and more