Oh dear, here we go again. "Laid back" or its grimmer stablemate "pretty laid back" just means "clueless, gormless, can't be arsed" and is rampant in Britain. Why should cheap mean crap, or not as good as somewhere where you pay a few quid more? Cheap is good - I love Aldi, Netto, and the pound shops in Peckham; if they can be cheap, cheerful and clued-up, why not a cinema?