Personlly, I am shocked at the rip off prices in a particular 'child-orientated' toy shop - yes, the one complaining about the increased rent. Perhaps they're more worried about their profits dipping than not being there for the kiddies..... (also have a shop along LL, so not too far away for the little ones to trek. And another one in Clapham and another one somewhere far away.... Buiness = money - it's their own model. No point complaining when you are the one feeling the pinch As for the landlord - same goes.