I think people will, will shop where they can afford to LL does have a sense of snobbery about it and it does not cater for all ED residents it not just the middles classes that live there I don?t shop there it does not have a great selection for me personally and maybe that is why people are shopping elsewhere if you want members of the public to spend there money there James it needs more choice. Peckham, Lewisham, Camden, for me has more of a diverse choice.