I do organic and have done as far as possible for about 15 years now, much easier over the last 5 years as it has become more 'fashionable'. It is not for the taste, although often that is a side benefit, but mainly to do with not wanting to eat food - particularly salad stuffs - that are bathed in several different chemicals. There is also, as Nero mentions, the environmental aspect to take into consideration. Anyway this subject has been done to death on here already and each to their own. Personally I am prepared to pay a little more for organic fruit and veg if it is good quality and not been flown in from Kenya.