Hey Ruth - if you google "Breastfeeding in countries of the European Union and EFTA: current and proposed recommendations, rationale, prevalence, duration and trends" a article comes up with a comparison between rates of BF in Sweden and the UK (those two countries were chosen as one represented very low rates (UK), and the other very high). Basically, in the 1970s, the Swedish government decided to try to improve their BF rates (which was 30% EBF at 2 months). They implemented a number of changes, such as a full year of properly paid maternity leave to give women the best chance to BF, full support for all women at birth in establishing breastfeeding, and various other support initiatives. The result was that now, 81% of mothers are still EBF at 2 months, with pretty much 100% breastfeeding from birth. It is absolutely expected by the medical profession and society that all mum's will breastfeed, expressing is really rare, breastfeeding in public is totally the norm, etc etc.