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Sweaty Betty Shop in East Dulwich?

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DulwichFox

DulwichFox

Posted
Posted

LondonMix Wrote:

-------------------------------------------------------

> Yeah, that was my guess. That's really the only

> unit large enough. It may just be a pop up

> similar to with Brissi did. It seems to be that

> Landlords business model.




With 18 Stores in London... 14 more in the UK... and 8 in the US... Can't see it being a Pop-up... ??


DulwichFox

LondonMix

LondonMix

Posted
Posted

Yes, I thought that too Jeremy. Perhaps these are the deep pockets they've been after!


I didn't realise they had that many outlets DF. I agree its less likely they'll be a pop up, though businesses like Brissi with a few outlets have done pop ups in the old ED Deli site.


Let's see how they get on. I think they'll probably make a killing.

Penguin68

Penguin68

Posted
Posted
Pop-ups tend either to be seasonal (so Christmas special products, or products in an area which might buy during a specific season but where 365 day trading couldn't be sustained) or be used as try-outs for specific business models (or shop lay-outs). Neither of these feel like a credible strategic option in this case. However a pop-up can also be used to determine general demand in an area, without too much outlay for leases etc. This is possibly the case here. [Pop-ups are also used to shift product bought-in i.e. in a fire sale etc., but obviously not the case here].
Jeremy

Jeremy

Posted
Posted

Penguin68 Wrote:

-------------------------------------------------------

> However a pop-up

> can also be used to determine general demand in an

> area, without too much outlay for leases etc. This

> is possibly the case here.


The vacancy is advertised as permanent though...

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