Sweaty Betty Shop in East Dulwich?

[Dulwich Born And Bred]

Looks like we have a new shop opening locally called Sweaty Betty.

http://www.sweatybetty.com/mobile/

[Penguin68]

Oh joy

[Dulwich Born And Bred]

Yep... That will please the yoga practising , HIIT fanatics , latte drinking yummy mummies 😉 .

[Jeremy]

I'm just resigned to the fact that I'll look like a wheezing, gasping mess when exercising. "Statement prints" indeed!! Still, I suspect they know their market...

[Dulwich Born And Bred]

Gone are the days of wearing fila trainers with an extra baggy t-shirt over leggings or tracksuit bottom......

[Earl Aelfheah]

[a_m]

But where is it actually going? Maybe where East Dulwich Deli used to be... (the half on the right of where Brissi was?)

[woodland]

I love that activewear video! always makes me smile.... thanks for sharing!

[LondonMix]

Yeah, that was my guess. That's really the only unit large enough. It may just be a pop up similar to with Brissi did. It seems to be that Landlords business model.

[DulwichFox]

LondonMix Wrote:

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> Yeah, that was my guess. That's really the only

> unit large enough. It may just be a pop up

> similar to with Brissi did. It seems to be that

> Landlords business model.

With 18 Stores in London... 14 more in the UK... and 8 in the US... Can't see it being a Pop-up... ??

DulwichFox

[Jeremy]

Yeah, really can't see this being a pop-up.

I assumed the pop-up(s) were just the landlord's way of getting a bit of rental income, while he was waiting for a longer term tenant with deep pockets.

[LondonMix]

Yes, I thought that too Jeremy. Perhaps these are the deep pockets they've been after!

I didn't realise they had that many outlets DF. I agree its less likely they'll be a pop up, though businesses like Brissi with a few outlets have done pop ups in the old ED Deli site.

Let's see how they get on. I think they'll probably make a killing.

[Penguin68]

Pop-ups tend either to be seasonal (so Christmas special products, or products in an area which might buy during a specific season but where 365 day trading couldn't be sustained) or be used as try-outs for specific business models (or shop lay-outs). Neither of these feel like a credible strategic option in this case. However a pop-up can also be used to determine general demand in an area, without too much outlay for leases etc. This is possibly the case here. [Pop-ups are also used to shift product bought-in i.e. in a fire sale etc., but obviously not the case here].

[Jeremy]

Penguin68 Wrote:

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> However a pop-up

> can also be used to determine general demand in an

> area, without too much outlay for leases etc. This

> is possibly the case here.

The vacancy is advertised as permanent though...

[Penguin68]

The vacancy is advertised as permanent though...

In which case not a pop-up - although clearly you could start work in a pop-up and then be permanently employed in another outlet.

[Dulwich Born And Bred]

I can't believe people pay almost ?100 for leggings which they get red and sweaty in ....😩http://www.sweatybetty.com/mobile/clothing/all-bottoms/

I'll stick to an old baggy t shirt and 3 for ?10 leggings from Sainsbury's .

[Earl Aelfheah]

horrible name.

[edcam]

Agree. Gross. They look like the Foxtons of sportswear. I'll bet Louisa will be DYING to be on this thread over in her exile.

rahrahrah Wrote:

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> horrible name.

[EDmummy]

I love that most at Dulwich Fusion people wear all manner of things and very little sight of expensive gym wear

[Earl Aelfheah]

There is a big sign up now in the window of the old deli

[DulwichFox]

I had never heard of Sweaty Betty.. But I was in Bluewater yesterday (before I saw this thread) and spotted The S.B. shop there.

The name just stuck out. Normally I would just walk past shops and not notice the name..

Foxy

[kford]

Now I've got the Macc Lads' song of the same name in my head...

[Applespider]

Not a fan except at sale time when their prices become almost reasonable.

If we really have to have gentrified chains, there are others that would be more welcome...

[Sue]

DulwichBorn&Bred Wrote:

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> I can't believe people pay almost ?100 for

> leggings which they get red and sweaty in

> ....😩

I can't believe people exercise.

But then I'm a lazy git :)

[dc]

http://www.eastdulwichforum.co.uk/forum/read.php?5,1401132,1652351#msg-1652351

Added: (post by icicle)