It must be true, it's in the Daily Mail.

[edhistory]

Oh dear.

http://www.dailymail.co.uk/news/article-2445885/Its-just-queue--really-irritating-M-amp-S-queue-Upmarket-firm-offers-worst-shopping-experience--frills-Iceland-best.html

[giggirl]

M&S is over-rated and I don't care if they never get planning permission for a shop on LL.

[woodrot]

nazi paper for nazi people

[Loz]

Godwin!

[woodrot]

Im just truncating the thread and bringing it to its inevitable conclusion, thus saving several pages of chin scratching and veiled classist jibes from the usual sock puppets on either side. innit

[minder]

I think you and Loz did that successfully!

[silverfox]

"...A total of 1,000 shoppers were asked over a three-month period about how easy it was to get around the nine biggest supermarket chains..."

I've never filled out a survey in my life and never intend to unless someone pays me. Who are these 1,000 shoppers? Why should we take any notice of their opinions?

It's a bit like the perfume/make-up ads on telly. The small print says 150 or so women took part in this survey so please, millions of women out there, buy our product.

It's not just a Daily Mail issue here. All newspapers are swayed by this PR nonsense.

[El Pibe]

.

[giggirl]

I used to work in PR. Whenever we needed column inches for a client we used to invent a survey and send out a press release. Newspapers like surveys so it was a no brainer. We either used to make it all up or phone our friends and "survey them". Absolute twaddle.

On a separate note, just because it is in the Daily Mail it doesn't mean it isn't true. Law of averages says they'll be right some of the time.