Jump to content

Recommended Posts

"...A total of 1,000 shoppers were asked over a three-month period about how easy it was to get around the nine biggest supermarket chains..."


I've never filled out a survey in my life and never intend to unless someone pays me. Who are these 1,000 shoppers? Why should we take any notice of their opinions?


It's a bit like the perfume/make-up ads on telly. The small print says 150 or so women took part in this survey so please, millions of women out there, buy our product.


It's not just a Daily Mail issue here. All newspapers are swayed by this PR nonsense.

I used to work in PR. Whenever we needed column inches for a client we used to invent a survey and send out a press release. Newspapers like surveys so it was a no brainer. We either used to make it all up or phone our friends and "survey them". Absolute twaddle.


On a separate note, just because it is in the Daily Mail it doesn't mean it isn't true. Law of averages says they'll be right some of the time.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Latest Discussions

    • They'd been there for days but I hadn't tied them to this thread. Nice work, it was bugging me!
    • Off topic, but when I was a kid in Streatham, long ago, apart from the milkman (rarely if ever milkwoman),  who also delivered yoghurt - very exotic - in little glass jars, we also had regular deliveries of coal, bread and cheesecakes (not the kind we know now, they had coconut on top), fruit and veg,  and paraffin (both pink and blue). I'm not entirely sure we have lost "something amazing" by buying milk in shops. The glass bottles were left on the doorstep and the metallic tops were pecked through by birds getting at the cream/milk. Or else the bottles were nicked.  And then there was the rag and bone man.... bell and horse and cart, just like Steptoe. God I'm old. We didn't have supermarket deliveries. We didn't have supermarkets. I remember the first supermarket opening in Streatham. It  was quite amazing having to walk round and  put your own shopping in a basket. As you were ..... Sorry OP and admin.
    • Yep, I hear you. Been waiting for modern milkman to these parts and plan to try them out. I still remember Dennis, our Egg-man, from my childhood, who used to deliver dozens in his Citroen 2C and came to collect the boxes the following week. Happy Days. 
    • I always feel we lost something amazing when we moved away from home milk delivery with glass bottles using electric floats to driving to supermarkets and buying milk in plastic bottles. Hindsight says we should have valued the good old milky more 
Home
Events
Sign In

Sign In



Or sign in with one of these services

Search
×
    Search In
×
×
  • Create New...