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Olympics brand launch joke

AnotherPaul

By AnotherPaul
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Mark

Mark

Posted
Posted

Perhaps if you read what Wolf Olins say about it it might make it clearer:


(Taken from http://www.wolff-olins.com/)


The emblem is 2012, an instantly recognizable symbol and a universal form, one already closely associated with the Games in London and marking a moment of change for the Olympic and Paralympic Games. Neither an appendage to London nor the Olympic symbol, it brings the two together in an inclusive way. It is a brand which can be read and understood by people of all ages, around the world.


Echoing London?s qualities of a modern, diverse and vibrant city, the London 2012 emblem is unconventionally bold, deliberately spirited and unexpectedly dissonant. Comprising neither sporting images nor pictures of London landmarks the emblem is designed to signify that while the Games is hosted in London, it is not just for London, but also for the UK and for the world. That it is as much for the athletes as for everyone, regardless of age, culture and language. It is a brand to help take the Olympic and Paralympic Games into a new era.



hmmmm *strokes chin in a thoughtful way*

Klaus

Klaus

Posted
Posted

peckham_perkster Wrote:

-------------------------------------------------------

> I asked my other half in Brum what he thought of

> it as he does animation and video so would have

> been able to come up and produce the video they

> did, here's what he said.


What's his name? I'm in the same field and used to work in Birmingham (and now live in Peckham).

Klaus

Klaus

Posted
Posted

James Wrote:

-------------------------------------------------------

> They had a feature on BBC TV this morning about it

> with some old f*rt who didn't like it (too old and

> out of touch). Then they showed the Barcelona 92

> recent Sydney ones as examples of how it should

> be. They were both dreadful - dull, bland and

> generally reminiscent of a provincial tourist

> website.


At the time, Barcelona's logo was stylistically fresh ...'hand painted' imagery as opposed to the traditional crisp, corporate look of the '80s. It was then ripped off mercilessly by huge corporations trying to look more 'friendly' and later by the Sydney Olympics.


Anyway, lots of good points in this thread.

AnotherPaul

AnotherPaul

Posted
  • Author
Posted

Here it is.


Agency: W. Olins

Client: 2012 Olympics

Deadline: ASAP

Brief: We the committee, T. Jowell, S. Coe et al, would like a design which is quite new wave/rave. We're right into jaunty angles, strobing colours and faux graffiti. If you could work something into the logo which looks like Lisa Simpson doing a sex act that would be a nice to have. Tessa's son really likes fluro colours so some of those please.

Budget: ?1000 rising to ?400,000 if needs be (to buy new pens n that).

peckham_perkster

peckham_perkster

Posted
Posted

Just heard on the radio that people are having epileptic seizures when watching the promotional video or the moving logo. Didn't quite believe it till they had phone calls from people this had happened to and it apparently has also failed a test that to ascertain if it will trigger epileptic attacks.


Has anyone seen the alternative logos that are on the BBC site?


Alternative London 2012 logos


Not that much quality but interesting to see what people think are important elements when putting the logo together. I personally don't think there should be any references to London landmarks, if anything it should feature the new Olympic park being built, if that's possible.

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