I must disagree with H regarding the content of Iceland. Isn't Vesta a car manufacturer? Yes admittedly the building looks awful but that can be changed with a bit of rebranding. Its content however is excellent for those looking for things like milk, potatoes, veggie sausages and cheap wine. Add to that shampoo, toothpaste and baby wipes, with everything charged at a ?1, by the time you get to the checkout you know how much you have to pay and gives women no excuse to be fiddling around in their bags looking for their purses as if surprised they have to pay.It's a unique shopping experience.