come down off that high horse. Why shouldnt you send your mum a card, or better still fancy chocs, flowers, a day at a spa, a nice lunch down the pub, go and clean her oven.............any of the above. of course i know those holier than thou types are going to say... why be prompted by the cynical card industry to do so....so sure, go ahead and do all that stuff any old day... but mother's day does have a genuine historical context....and mums work super hard and dont get paid for it so deserve all the good stuff they can get. homemade cards are better anyway, as any fule kno. then no money given to dirty card manufacturing industry